I’m a digital marketing and e-commerce specialist based in Miami, Florida.
I have a strong academic background, and have worked with start-ups and established companies to successfully conceptualize digital marketing campaigns in B2B and B2C contexts.
Currently, I’m the Performance Marketing Specialist at a global advertising agency. I develop, execute, and optimize paid search and paid social campaigns for clients across a variety of industries including technology, finance, e-commerce, entertainment, healthcare, and B2B services.
Always looking for new challenges and opportunities to improve myself. In my spare time, I teach myself new skills through courses and certifications, most recently UX/UI design. When I’m not in front of a monitor, you can catch me traveling, at a concert, or playing sports.
Scroll down and learn more about my journey!
Professional
Experience
01
Boston, Massachusetts
January 2023 – Present
FINN Partners is a global advertising agency with clients across North America, Europe, and Asia. As the Performance Marketing Specialist, I'm in charge of developing and managing paid search and paid social campaigns for multiple clients. On a daily basis, I analyze performance metrics, conduct A/B testing, and deliver actionable insights for continuous improvement.
Develop paid search and paid social strategies for clients across multiple industries and verticals, including e-commerce, technology, healthcare, finance, and B2B services.
Create, manage and optimize ad campaigns with $100K+ budgets on Google, Bing, Facebook, Instagram, LinkedIn, YouTube, Snapchat, Reddit and TikTok.
Conduct in-depth analysis of campaign performance metrics, generate comprehensive reports, and deliver actionable insights to a portfolio of 10+ clients.
Lead set up and configuration of Google Analytics 4 and Google Tag Manager accounts for clients, ensuring accurate tracking and measurement of KPIs and enabling comprehensive data analysis.
Audit paid search and paid social campaigns of new client and develop recommendations for improvement as needed.
02
Boston, Massachusetts
June 2022 – December 2022
Full-time summer internship that turned into a part-time position during my final semester of graduate school. Small Army, the Boston office of FINN Partners, is an advertising agency with clients in the United States and Europe. Was involved with the Google, YouTube, and Microsoft Ads campaigns for the following clients: Project Bread, RR Donnelley, Kennebunk Savings Bank, Baker Hughes Waygate, Dedham Savings, WGBH Radio, and the Department of Public Health in Massachusetts.
Managed and optimized paid media campaigns across multiple industries and verticals, including e-commerce, technology, healthcare, finance, and B2B services.
Developed, implemented, and monitored search, video, and display campaigns with budgets of $50K+ while adhering to best practices.
Provided regular reporting on performance metrics such as CPA, CTR, and conversion rates, while adhering to company KPIs and deadlines set by clients.
Improved campaign cost-per-conversion by 20% through keyword and search term optimizations.
Audited Google search, display, and video campaigns of new client and developed recommendations as needed.
03
Miami, Florida
January 2020 – November 2020
Gained knowledge of multiple digital marketing solutions including social media, SEM, website, and email. During my time at Curallux, a B2B and B2C medical device manufacturer, the company migrated from Magento to Shopify Plus. This allowed me to understand how an online store is built from the ground up. I gained a thorough understanding of the Shopify platform as well as e-commerce best practices.
Collaborated with the graphic design, copywriting, and video production teams to develop content for organic and paid social media, blogs, and TV commercials.
Provided quality assurance reports for company websites and landing pages generating $1M+ in monthly revenue.
Performed recurring competitor research and market trend analysis.
04
Guatemala City, Guatemala
May 2018 – September 2018
Assisted in the planning and coordination of events attended by 100+ guests.
Cultivated professional relationships with sponsors and ensured initiatives remained within annual budget.
Reviewed event performance and reported results to general manager.
ACADEMIC
BACKGROUND
01
January 2021 – December 2022
02
January 2021 – December 2022
03
August 2015 – May 2019
certifications
2023
2022
2023
2023
2023
2023
2022
2022
2020
tools i use