ABOUT ME
I'm a digital marketing & e-commerce specialist currently based in Miami, Florida.
With a strong focus on data-driven decision-making, I excel in developing paid and organic marketing strategies that align with my clients' business objectives.
Over the last 4 years, I've consistently delivered measurable results, increasing conversion rates, raising brand awareness, and fostering revenue growth through innovative marketing approaches.
WHAT I DO
01
This is my area of expertise.
Although I have an in-depth understanding of the multiple areas of digital marketing, I specialize in paid media advertising and data analytics. I approach every project with an inbound-first mindset, prioritizing the customer's experience across the different touch-points within the marketing funnel. I live and breathe Google Ads, Facebook Ads, Google Analytics, Google Tag Manager, and Microsoft Excel.
02
From competitive research to automations, I apply my digital marketing skills to the e-commerce industry. I’ve built online stores from the ground up; each with their own funnels, landing pages, and strategies that prioritize conversions and customer experience. I abide to industry best practices and specialize in the Shopify and Amazon platforms.
03
After years of interest in the field, I recently taught myself UX/UI design.
I’ve always been drawn to it and recognized its importance in providing a pleasant experience to end users. I utilize Adobe XD and Webflow to design responsive websites. I take a data-driven approach to design and use A/B testing throughout the process. I’m an advocate for purposeful design.